Wednesday, 6 June 2007

"Globbying" as tool for effective campaigning

Brussels, 6 June. In the dynamic table discussions of the workshop on effective campaigning, the discussion on the meaning of "campaigning" arose. According to Michel Wesseling from the ISS, campaigning is to "make politicians take different decisions". Although campaigning is not only about media, it is an important tool to mobilize people and increase the pressure on decision-makers.

Flowing from the discussions, a concept of "globbying" appeared. Anna Pollari from Kehys in Finland explains what it means (unfortunately you will have to turn your computer 90 degrees clockwise to see Anna like you normally would..).

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